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Mobile convergence. Looking down the road a few years, digital signs will likely be able to interact directly with mobile devices like Smarts and tablets. They may be able to “beam” messages or video directly to passersby, attracting the attention of those distracted by their devices.
Green digital signs: Even though LED displays are already far more energy-efficient than the alternatives, there is constant pressure to continue to improve their efficiency. The EPA's Energy Star initiative has joined in, giving their endorsement to especially low-power signs. Look for eco-friendliness to be a major selling point for future digital signs.
Social Media integration: As part of the push for interactivity, social media will be a major focus. Look for businesses adding social-like features, such as interactive guestbooks, to their displays. Companies will also start looking to integrate services such as Twitter and FourSquare into their digital signage, such as showing recent Tweets or how many people have “checked in” at their location today.
Greater interactivity: Owners of digital boards will be looking for ways to make them more interactive. Malls across America, such as this one in New York, have begun replacing their traditional store directories with interactive touchscreen kiosks. Some restaurants have begun using digital displays combined with card readers to allow visitors to order and pay directly from the signage.
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