Brand Creating Road of Zhejiang Qinanzi Hardware Company
Zhejiang Qinanzi Hardware Company is one of the biggest middle and top grade kitchen knives manufacture in Asia. During the 30 years’ development, Qinnanzi Hardware Company has begun their road of transformation and upgrading. It is known that Qinanzi Company will take part in the 13th China (Guangdong) International Hospitality Supplies Fair in September, 2015, in the ChinaImport and Export Fair Complex whereby to expand mainland market and improve the brand image.
Transformation and creation is a crucial step
The company began with OEM, nowadays, 50% of kitchen knives are made by Qinanzi in Europe. Since it came to China, the company was developing faster and faster. At that time, the profit of company mainly came from OEM, and technology relay on Europe market.
Create own brand is a successful step
OEM is the mode of Taiwan economy, Qinanzi GM Jian Dongyuan made uo his mind to create his own brand at that time. He said that OEM is not a longtime developing mode, is it not good for expanding of the company.
Concept: original design is vitality of product
Original design is vitality of product while product is vitality of brand, it is main competitive force. Qinanzi stress on team working development, and nowadays the company has hundreds of staff, also own the product research and develop department.. The company maintains a strict standard while master the fashion trend.
Qinanzi has franchiser all over the world. The products are very famous. Qinanzi company warmly welcome new and old friends come to visit and negotiate in September in the ChinaImport and Export Fair Complex. The booth number is: 285-286*365-366, hall 1.1.
Contact: Guangzhou Huazhan Exhibition Co., Ltd
Add: 9H, Jinsui Tower, No.900 Guangzhou Ave Mid, Guangzhou, 510620, China
Tel: +86 20 38910875 / 38823251 / 38866965
Email:
Web:
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