Plastic Magnetic Stripe Card With Encoded Information As The Loyalty Card

Plastic magnetic stripe cards include magnetic stripe plastic id card are probably the most widely used loyalty card before being replaced by the chip card. Magnetic stripe as the carrier of information is the important accessory of magnetic stripe card. A plastic magnetic stripe card after encoding process can be a bank card, or a hotel key card, or a casino loyalty card, or a hypermarket discount card, or a library card, or a fuel card etc.

According to the ISO7811 standard, the magnetic stripes can be divided into loco and hico types. The loco(300oe) or the hico(2750oe) magnetic stripe is usually used on the loyalty card.

The magnetic stripe can be various colors according to market demand, such as gold, silver, red, green, blue, brown, black and so on. The reason why the magnetic stripes appear in different colors is caused by applying the desired color to the protective layer of the standard magnetic stripe. The color of the magnetic stripe does not affect the normal reading and encoding.

The magnetic stripe consists of three tracks: the alphanumeric track – Track 1, the digital track – Track 2 and the read/write track – Track 3. Whether the magnetic stripe can be read or encoded is mainly related to electromagnetic performance, including saturation curve slope, signal amplitude, resolution, pulsing and erasability.


Bonus card

Casino card

Discount card

Gift card

Hotel key card

Library card

Loyalty card

Membership card

Privilege card

Rewards card

VIP card







CR80 (85.7mm x 53.9mm)


30mil (0.76mm) or customized


Glossy or Matt

IC chip



CMYK by offset printing

Spot colors by screen printing

Magnetic stripe

LoCo 300oe /HiCo 2750oe

3 tracks, 12.7mm width

Black, Gold, Silver

Signature panel

White/ Transparent


Encoding track 1/2/3 of the magnetic stripe


Neutral packaging

200/ 250/ 500 cards per unit box

2,000/ 3,000/ 5,000 cards per master carton

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